Otherscore 262·4 metrosupdated 2h ago
Chinese Animated Film 'Niulai' Surges at Box Office Despite Initial Criticism
The animated film 'Niulai,' initially mocked for its poor animation quality, has unexpectedly become a box-office hit in China. After a slow start, the film's earnings skyrocketed to 17.1 million yuan, fueled by viral online reviews and a unique marketing approach.
Where it's breaking
Local coverage
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