Businessscore 910·9 metrosupdated 20m ago
General Mills Eliminates Artificial Coloring from U.S. Cereals
General Mills has removed artificial coloring from all its U.S. cereals, with plans to reach 100% by the end of next year. The company is now using fruit- and vegetable-based dyes and expanding its product line to include more fiber and protein options.
Where it's breaking
Local coverage
Lucky Charms and Trix go au naturel as General Mills ditches artificial colors
Lucky Charms and Trix go au naturel as General Mills ditches artificial colors
Lucky Charms and Trix go au naturel as General Mills ditches artificial colors
General Mills elimina colorantes artificiales de todos sus cereales
Sources cited
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