Communityscore 354·4 metrosupdated 3h ago
Private labels power $251 billion market as younger shoppers fuel growth
A new SPINS study found that private label sales climbed to more than $251 billion this year.Researchers said Gen Z and Millennials drove 81% of that growth. While they represent the majority of households, their contribution was disproportionately high, the study found.Gen Z shoppers are gravitatin
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