Store Brands Surge as Shoppers Shift from Name Brands
Private-label products are increasingly winning over consumers, with sales reaching $251 billion this year. The trend is particularly strong among Gen Z and Millennials, who are drawn to the quality and affordability of store brands.
Where it's breaking
Local coverage
Store Brands Surge as Shoppers Shift from Name Brands
Store Brands Surge as Shoppers Seek Quality and Savings
Store brands are winning over shoppers and challenging big names
Walmart store brand frozen food recalled nationwide after listeria found
Walmart store brand frozen food recalled nationwide after listeria found
Walmart store brand frozen food recalled nationwide after listeria found
Sources cited
Original outlets that filed on this story across the contributing metros. Click through for the underlying coverage.
What this is
A national rollup is a story Executive Producer detected breaking in multiple US metros at once. Each contributing market has its own deduplicated cluster from local broadcast, print, government, and community sources — this page links them together so a journalist can see the full national footprint. We are a pointer, not a publisher.Every linked headline goes back to the local cluster and from there to the original outlet — that's the URL to cite. A lead, not the law.