Businessscore 229·3 metrosupdated 1h ago

Store Brands Surge as Shoppers Shift from Name Brands

Private-label products are increasingly winning over consumers, with sales reaching $251 billion this year. The trend is particularly strong among Gen Z and Millennials, who are drawn to the quality and affordability of store brands.

Where it's breaking

Local coverage

Sources cited

Original outlets that filed on this story across the contributing metros. Click through for the underlying coverage.

What this is

A national rollup is a story Executive Producer detected breaking in multiple US metros at once. Each contributing market has its own deduplicated cluster from local broadcast, print, government, and community sources — this page links them together so a journalist can see the full national footprint. We are a pointer, not a publisher.Every linked headline goes back to the local cluster and from there to the original outlet — that's the URL to cite. A lead, not the law.