Businessscore 335·4 metrosupdated 4h ago
Study finds consumers prioritize discounts over AI shopping tools
Retailers may be overthinking what it takes to win over shoppers.A new survey from Wunderkind and Cordial found that 56% of consumers say getting the lowest price is a top consideration when shopping online.But only about a quarter of marketers think price matters that much.While marketers are betti
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